Disney Marketing Is Evil

Star Wars. Those two words can conjure up a lot of feelings in a nerd. From the first time we saw the Death Star or Princess Leia in Jabba’s Slave Girl outfit to our collective voices crying out in terror after watching the Prequels.

When George “I’m A Crybaby” Lucas “quit” because we all hated on the prequels and his changes to The Trilogy, I felt a balance in the Force. And when Disney purchased LucasFilms and announced new movies, I felt my anger slowly fade, almost pushing me away from being Sith and becoming a Jedi. Ok, that last part isn’t true, Sith For Life!!

With new Star Wars movies comes new Star Wars merchandise. And these new toys are AWESOME!!! Disney Infinity 3.0 is out and it is heavy with Star Wars games and figures. And while they’re as awesome as their Marvel (Infinity 2.0) counterparts, they’ve been missing something. I couldn’t put my finger on what until now.

Disney has announced six variant figures with Lightsabers that actually light up (why is Darth Maul not included?!?!). Much like Light Core Skylanders figures, each of the Light FX Infinity figures power on their Lightsabers when played on the Infinity pad (note from Jay Bishop to Disney marketing: make a stand-alone base that keeps the Lightsabers lit up without having to be plugged into my Xbox One).

It is obvious, Disney’s marketing team is evil. Disney has made each of these six figures available exclusively at different retailers:

  • Darth Vader: Toys R Us (why are you the most expensive?!)
  • Yoda: Target
  • Obi-Wan Kenobi: GameStop
  • Luke Skywalker: Walmart
  • Anakin Skywalker: Best Buy
  • Kanan Jarrus: Amazon

Once I get my Boba Fett figure, I will be getting these!



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